No, absolutely not. This deal has been going on since Nov 1 in many regions of the country but not nationwide. Look at the Price Paid on PiP thread which linked to in the FAQ thread
The only thing that is newsworthy is that this is apparently making the news. So Toyota must have put out a press release or something of that sort because sales are apparently not good enough even with the incentives.
Well now I'm a little embarrassed. I read through the FAQ, first thing, including the Price Paid thread. Missed the referral to this "sale". Endless apologies.