That's $13.60 per equivalent gallon, which obviously is a very high price. I am expecting somewhere around $4 per equiv gal; whereas H2 itself is <$2/equiv gal but then you gotta pay some of the compression costs, which gets you up to $4/gal.
How in the world would it cost only $4/kg, that $13../kg is already highly subsidized. Some of the H2 in california's system costs more than $20/kg before station costs. At least 1/3 of the the hydrogen stations are required to be renewable. NREL estimates that the cheapest here would be distributed wind at about $8.50/kg if the wind electricity keeps current subsidies, the station pumps out about 1200 kg/day, and their are multiple close stations served by the electrolyzers and delivery truck. With the largest planned station only able to pump 350 kg h2/day obviuosly all the renewable is much more expensive than this. Large central SMR could be produced for about $2/kg, then liquified and trucked, but this would add much more than $2/kg. Maybe $5/kg if the smr is on site, and its a high volume station, but none of the first 58 are high volume stations, and their aren't enough fcv anticipated to actually have utilization on a high volume station so CARB is subsidizing the low volume stations $100,000/year to pay maintenance costs until cars come. The cost of hydrogen is currently subsidized 10%. The price is only an estimate on what the car manufacturers pick up, the rest goes to the tax payers.
I think that might be a better experiment if the owners were paying the $4/kg which is possible with technical breakthroughs and reasonable government subsidies and hydrogen tax credits. Maybe make the green hydrogen $5.50 and see if people are willing to pay part of the extra cost. Automakers would then reduce the monthly cost of the lease instead of paying as much for the subsidy.
Toyotas hydrogen car is research only too. Except you can buy it for nostalgia if you don't mind having a car that won't likely have support is a dozen years or less. As for converting coal or natural gas (only things less outrageously priced) to hydrogen - yes - we do know that cost is expensive, even with those cost temporarily and artificially low for the moment. .