Toyota launches new advertising campaign: "#1 For A Reason"

I know. Some people go ape over that and Toyota has a ton of it. The Camry commercials where they follow some lame person and why they're on their 15th Camry don't do a darn thing for me.

 

This is some of the Bravado I think was missing from Toyota when Toyota was "under attack" from the media during the recall and fear campaign.

I'll reserve judgement until I actually see some of the advertising, but in general I think it's a good approach.

If you have ever watched Patton..with George C. Scott..you'll remember the speech he gives at the begining, proclaiming that Americans love a winner...

I think that evaluation is true...So I think Toyota reminding people that they are the biggest and the best around...is a good approach...

A lot better than reminding people how many automobiles they have "fixed"...

 

So where's the commercial?

 

Was it recalled? ound:

 

I suspect Toyota made a deliberate decision not to ruffle any political feathers.

They knew what was going on, and they decided to ride the wave.

 

Seen a couple with the Prius front and center!