Spent $90 plus yesterday buying next to nothing and all house brand at that. What happened to those generic aisles?
It's called contracts with non-compete clauses. I know Winco along with Costco, Member's mark - is branding their own. IMHO, not going to get a plain wrapper 70's style generic again - label design and printing cost are way down...
It depends on the store. I know Aldi's and a couple of other stores only sell their house brands. Walmart, etc. have the brand name stuff too.
It's the modern co-packing industry. Every brand comes out of the same plant, and there's very little difference in the cost of packaging from one to the next. Sometimes the item itself is slightly different; they change a die size or a mold plate to get the different shape etc along with the packaging and run a new batch.
Yep, the name brands are whistle-blowing on them to, put them out of business. That's my take. The other side of the coin, is they're cutting corners to maintain their low price. Probably true too, or could it just be superior management team? I've seen both in my career - but that's the negative connotation the larger name brands are trying to push...
Still, confused. Early 1980s. Southern Calif., large chains all had their "house brands" to compete with the "Krafts" of the world and the smaller stores had "off brands" such as "family choice." Out of nowhere, it seemed, no brand name, white label with black printing...Corn Flakes, Chili. Lasted a few years and then disappeared. I thought the plain wrap beer was O.K. Cheaper than Miller anyway...and yes....some chains had their own house beer...Brown Derby by Safeway comes to mind.
i think i remember those black and white packages search what-happened-to-white-label-aka-generic-products.826641
Gone But Not Forgotten Groceries: From the Misc. Foods Aisle: Generic Brands more photos here History's Dumpster: Generic Products of The '80s The black and white label was to convey it being low cost, but the labels really weren't less costly than full color.
Of course not. If you can do a 4-color label with photo for the same price as a black and white DESCRIPTION then the one with the fancy label will sell more, even though the product inside is identical. For some products, they'll even be coming off the same line that makes the 'name brand' stuff- those guys are pros at changing up the recipe and the tooling between batches. Not just groceries- a lot of products are made this way. There is a battery factory near me that claims to produce over 300 different brands.
To answer the OP question, they got prettier packaging, and moved out of their own aisle to sit next to brand name stuff on the shelves.
About the only way that they aren't "generic" is their advertising budgets. They still spend more than just label & packaging costs to differentiate themselves from each other. I think this is mostly a result of the corporate juggling vs. government regulation that got those brands to where they are now. Ubiquitous availability, consistent product throughout their distribution, low prices, and very little variation in the recipe to distinguish one from the next. All very much like the classic "generic" definition.
There was once regional beer brands before regulations ease on self and micro brewing. I got a Rheingold bottle opener, and Yuengling is going. Guess that's how the big three started, then they gobbled up the rest..
Read some since my original post and this morning found the following story that lays out the history of the generic craze quite well, especially beer. It all started at Falstaff..it's a fascinating read...severence checks a' bouncing... When Beer Was BEER: The Forgotten, Generic Brands That Ruled the 1970s | VinePair
paul kalmanovitz, interesting guy! when we were underage (70-73), we always bought falstaff. idk, but it must have been cheap, nothing else mattered
When I was in high school, it was the "tall boy" Burgies, Burgermeister. It was cheap. Or, Lucky Lager -- what do lumberjacks drink, Lucky Lager! If were wooing a girl, went fancy and got Michelob -- IN BOTTLES. In those days, just about all the stores sold to underage.