Source: Daily Automotive News TESLA OWNER LOYALTY DROPS BELOW FORD Tesla used to have some of the most loyal customers but not anymore. According to S&P Global Mobility, Tesla dropped 9 percentage points compared to a year ago, falling to number two in U.S. brand loyalty in the second quarter behind Ford. S&P analysts say that Tesla’s aging lineup along with CEO Elon Musk’s controversial political activity turned customers away from the brand in big numbers. Perhaps more surprisingly, a lot of people that leave Tesla aren’t choosing another electric. About 30% of them are going to gasoline and hybrid vehicles. And worrying for Tesla is that its slide shows no signs of turning around in the U.S. Through July sales declined 8% to just under 321,000 vehicles. I am so tempted to "short" TSLA but I have other bills to pay. Bob Wilson
Wait - last time, I could be mistaken, but didn't I see a post - something about, "lessons learned" ? .
