"A New York Times article in July only cemented my feelings.... the Times reporter described the car as "the four-wheel equivalent of those popular rubber 'issue bracelets' in yellow and other colors - it shows the world that its owner cares." [more]
Once you drive it, you're hooked lol. Maybe Toyota should've stolen Infiniti's motto - Drive one and you'll understand.
i have witnessed the same revelation first hand nearly a dozen times including the person i share my life with (who is also now the primary driver!! this was after nearly a year of claiming that she would never be caught dead driving my Prii...)