Honda releases first Insight commercial - "Beach"

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Mar 17, 2009.

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  1. Danny

    Danny Admin/Founder
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    I caught this last night during House or 24... something on Fox. Pretty nifty commercial. Looks like Honda is going right after the "active lifestyle" customer that the Prius currently attracts. Here it is in YouTube "HQ" goodness.
    According to The Inpsiration Room, Honda is promoting the versatility of the Insight hybrid with “Beach”, a 30 second commercial using “The Honey Tree,” a track by Mostar Diving Club (Damian Katkhuda). Visual effects, editing and clever filming are used to create more and more surprises at the beach, with a game of checkers used to highlight the range of options available in the Honda Insight line of cars. Credits The Honda Insight Beach ad was developed at RPA by chief creative officer David Smith, creative directors Joe Baratelli and Pat Mendelson, senior copywriter Adam Lowrey, art director Laura Hauseman, agency executive producer Gary Paticoff, agency senior producer Brian Donnelly, agency assistant producer Lyndsey Wilson, print photographer Benedict Redgrove. Filming was shot by directors Si & Ad (Simon Atkinson and Adam Trowley) via Park Pictures with director of photography Eric Treml, supervising producer Mary Ann Marino, line producer Ahnee Boyce, executive producer Jackie Kelman Bisbee (Park Pictures NY) and executive producer Lizie Gower (Academy Films, London). Editor was Eric Zumbrunnen via Final Cut with executive producer Saima Awan, with post producer Kelly Garcia. Music was produced at HUM by executive producer Jeff Koz, music supervisor Tricia Halloran, producer Chanel Scott. VFX was done at Ring of Fire by executive producer Casey Conroy, creative director Jerry Spivack, producer Dan Smiczek. Sound was mixed by Loren Silber at Lime Studios.
     
    #1 Danny, Mar 17, 2009
  2. Unlimited_MPG

    Unlimited_MPG Member

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    Saw it last night. At first glance I thought it was a Prius.
     
    #2 Unlimited_MPG, Mar 17, 2009
  3. efusco

    efusco Moderator Emeritus
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    For some reason I couldn't watch the video from the link above, Danny.
    But I found it on YouTube.

    Very cleverly done.
    And dang does that look like a Prius..esp. from the side. I did a few double takes wondering if they were showing a Prius for comparison.
     
    #3 efusco, Mar 17, 2009
  4. Danny

    Danny Admin/Founder
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    Yeah, the two cars look crazily similar. For instance, Nichole is a much bigger fan of the 2010 than the current gen Prius, and when we saw the commercial she said "Now that is a cool looking car." Then she saw the big "H" on the grill and gasped, "I swear I thought that was the new Prius!"

    Of course, she has an affinity for Hondas, so that made it even funnier.
     
    #4 Danny, Mar 17, 2009
  5. fthorn

    fthorn From gas hog to greenie to gas hog

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    I like it. A little bubblegum hippy trendy, but okay.
     
    #5 fthorn, Mar 17, 2009
  6. 4G63

    4G63 I quit boosting

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    i think its a very nice commercial
     
    #6 4G63, Mar 17, 2009
  7. Tideland Prius

    Tideland Prius Moderator of the North
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    Nice ad! I also had to make sure that the blue out that pulled in front of the silver wasn't a Seaside Pearl Prius!
     
    #7 Tideland Prius, Mar 17, 2009
  8. Ytsejamer1

    Ytsejamer1 Junior Member

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    A hybrid priced for us all!!! Very clever...
     
    #8 Ytsejamer1, Mar 18, 2009
  9. David Beale

    David Beale Senior Member

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    Which is why we like to call it the "Hindsight".
     
    #9 David Beale, Mar 18, 2009
  10. burritos

    burritos Senior Member

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    ubid vs ebay.
     
    #10 burritos, Mar 18, 2009
  11. malibucarl

    malibucarl Member

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    That was filmed at Westward Beach in Malibu. Good commercial, good beach
    Carl
     
    #11 malibucarl, Mar 18, 2009
  12. usbseawolf2000

    usbseawolf2000 HSD PhD

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    Interesting... Everyone? $1k less than Prius and "everyone" can now afford hybrids? How about for those that can only afford $15k, $16k, $17k, $18k cars?
     
    #12 usbseawolf2000, Mar 18, 2009
  13. JSH

    JSH Senior Member

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    We won't know how much less expensive the 2010 Insight will be compared to the 2010 Prius until Prius pricing is announced. All we know now is that the 2010 Insight is $2K less than the 2009 Prius. ($19,800 vs $22,000) I personally expect the Insight / Prius gap to grow to between $3,000 and $3,500.

    As to "everyone" affording hybrids, it is a commercial. Marketing and facts very rarely coincide.
     
    #13 JSH, Mar 18, 2009
  14. usbseawolf2000

    usbseawolf2000 HSD PhD

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    Price difference is only $1k if you compare a fully loaded Insight EX and Prius package #2.

    Not everyone want ASSIST hybrids. There are a lot of people who prefer FULL hybrids.
     
    #14 usbseawolf2000, Mar 18, 2009
  15. bwilson4web

    bwilson4web BMW i3 and Model 3

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    The trick from the front is the Prius bumper air intake is 'grim' while the Honda lower air intake is a 'smile.' This is how I can tell a Ford Focus from an NHW11. Otherwise the bodies are nearly identical.

    Bob Wilson
     
    #15 bwilson4web, Mar 18, 2009
  16. JSH

    JSH Senior Member

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    Do you have insider information that tells you how much a 2010 package #2 will be? I generally don't compare prices of loaded vs. base vehicles but to each their own I guess.

    I doubt many people care or understand how a hybrid system is designed. They only care what the end result is.
     
    #16 JSH, Mar 18, 2009
  17. usbseawolf2000

    usbseawolf2000 HSD PhD

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    I am comparing 2009 Prius package #2 with a loaded Insight EX. Basically, the main differences are:

    - Insight has DVD Nav while 09 Prius has SKS with Push Start Button.
    - Insight has Bluetooh while 09 Prius #2 has Backup Camera.

    The other minor features are pretty much the same. Of course, 09 Prius is bigger, faster, and more fuel efficient.

    Update: Toyota will be lowering the price of the Iconic Prius in Japan to match the Insight. Competition is good! If the new Insight is a hit in the US, Toyota may go that route or lower the 2010 starting price.
     
    #17 usbseawolf2000, Mar 18, 2009
  18. Tideland Prius

    Tideland Prius Moderator of the North
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    True but not everyone can afford a Prius so the Insight will have to do. The only bad part is that VSA is only available on the EX models.
     
    #18 Tideland Prius, Mar 18, 2009
  19. Mormegil

    Mormegil Member

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    Yep, I recognized it too. Point Dume / Westward Beach is a great beach.

    Nice commercial - I hope they sell plenty of Insights.
     
    #19 Mormegil, Mar 18, 2009
  20. Trollbait

    Trollbait It's a D&D thing

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    And using a loaded to unloaded car an unfair comparison. A person willing to pay for NAV in the Insight will liking be looking at NAV in the Prius.
    How did you feel about people calling the difference between a fully loaded Camry Hybrid and a stripped Camry price the hybrid premium?
     
    #20 Trollbait, Mar 19, 2009
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