Well, the MSRP on that vehicle is $27350. That includes the destination charge of $750. I'd say it's a very good price if you're not going to have anything else (like the destination charge) tacked on. It's a terrible price if you're going to end up writing a check for $34,981 because of the $8,000 in 'fees'. Tell us the price you are going to pay out the door, and your tax rate and what your title and license plates cost and we can give you a real answer. Also does it come with floor mats or any other options.
With this info in mind I am going to start negotiating with the dealer, now is to get them to take my trade in, 07' Prius Pkg 2 with 116k on it, wish me luck. Will let you guys know the result.
You have two more days left in July. Dealers love to squeeze in as many sales as possible toward the end of the month. Let him/her know this, and use it to your advantage. Good luck!