http://www.nytimes.com/2009/10/21/business/global/21toyota.html?partner=yahoofinance That's really too bad about the above. I'm going to TMS and didn't realize foreign (to Japan) automakers would be so sparse. When I went in earlier years, there was a sizable presence from US and European automakers, including many that don't sell in the US.
I think it's apparent from this article that Toyota needs to evolve the niche that it has carved out for itself from hybrids to plug-in hybrids. Toyota dominates the hybrid market right now. They need to evolve that to the plug-in HSD market and flex their advertising strength to point of the weaknesses of not having a gasoline back up. I know it's not the most environmentally-friendly solution, but Toyota needs to stay on top, and this is what they are going to need to do over the next decade.
Back to TMS, from looking at the show map, it looks like the show is only going to be 1/2 the size or less compared to previous TMSes I've been to.
