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I can assure you that this research is innocent. I'm a Marketing major in a consumer behavior class at Cal State Northridge. For a 'real' market...
Emotional considerations are of course important. The purpose of this research is to prepare a multi-attribute model, which typically measures...
Thanks so much for your response. We really wanted to know where and how you bought the car (dealer, used/new, private party, eBay). Thanks for...
I understand your hesitance to rank these arbitrary features. The point is that we need quantifiable rankings comparable to competitive models. We...
Haha good point. In this case, it goes to 11 because there are 11 features.
Thanks for your response! In order for me to use the response, I need to have the attributes ranked from 1-11, example: 10. Acceleration 1....
Recent is supposed to be within 1 year, but depending on how many responses I get we might have to expand our scope. As far as other factors in...
Hey guys. I'm doing a project for my consumer behavior class. We are doing research about people who recently bought a Toyota Prius (any year or...