The Prius for 2015 is essentially a carryover model from a 2014, but for one thing: the Persona Series is back in two colors: Bright Red (aka Absolutely Red) and the blizzard white pearl. It's a fairly small percentage of the build. Once again, the Persona Series is a "Special Edition" of the Prius, with black softex seats (that black leatherette) and a slight variation of interior trim and a special 17" alloy wheel. No idea of pricing yet. But, I have some coming in the fall... MECHANICAL & PERFORMANCE Hybrid Synergy Drive System, AT-PZEV 1.8L DOHC 16V VVT-i 4-Cylinder Engine EV/ECO/POWER Modes 17" Alloy Wheels & P215/45R17 Tires Electric Power Steering (EPS) 4-Whl Disc Brakes / Front Ind Suspension SAFETY & CONVENIENCE Star Safety System: VSC, TRAC, ABS, Elect Brake-Force Distribution, Brake Assist(BA) & Smart Stop Technology (SST) Dr & Fr Pass Advanced Airbag System Dr & Fr Pass Seat Mounted Side Airbags Side Curtain Airbags & Dr Knee Airbag Dr & Fr Passenger Active Headrests LATCH(Lwr Anchor & Tethers for CHildren) for Outboard Rear Seating Positions Only Eng Immobilizer, Tire Press Monitor Sys EXTERIOR Rear Spoiler, Intermittent Rear Wiper Halogen Headlights w/Auto-Off, LED DRLs Heated Pwr Outside Mrrs w/Turn Sgnl Ind INTERIOR Auto Climate Control System Display Audio w/Navigation & Entune: 6.1" Touch-Screen w/Backup Cam, AM/FM/CD 6 Speakers, SXM All Access 3-mo Trial HD Radio, Aux Jack, USB Port & Bluetooth Multi-information Display w/Trip Info Instant MPG, Touch Tracer Display SofTex-trimmed 6-way Adj Driver's Seat & 4-Way Adj Pass Seat w/Gray Stitching Front Foot Area Illumination 60/40 Split Fold-Down Rear Bench Seat Cruise Control Tilt/Telescopic Steering Whl w/Controls 3 Door Smart Key System Push Button Start w/ Remote Illum. Entry Power Locks & Auto Up/Down Power Windows Center Console w/Armrest and Storage Dual Compartment Glove Box Cargo Tonneau Cover & 2 Fr Power Outlets 2 Front & 2 Rear Cup Holders
For those who don't remember and need a comparison, the Persona is essentially a Prius 3 with special-colored Prius 5 wheels and Prius 4 interior (with tweaks) minus heated seats. It's a limited edition run. I've seen a few of the previous model here in AZ in the Black Cherry Pearl and Blizzard Pearl. The Black Cherry Pearl is an amazing color! This time, it'll be Absolutely Red.
