All prices include the $1,095 taxable destination fee. 2022 Prius vs. 2023 Prius LE Eco: $26,170 vs. N/A—N/A difference (N/A) LE: $27,380 vs. $28,545—$1,165 difference (+4.3%) LE AWD-e: $28,780 vs. $29,945—$1,165 difference (+4.0%) XLE: $30,390 vs. $31,990—$1,600 difference (+5.3%) XLE AWD-e: $31,220 vs. $33,390—$2,170 difference (+7.0%) Limited: $34,465 vs. $35,560—$1,095 difference (+3.2%) Limited AWD-e: N/A vs. $36,960—N/A difference (N/A) Nightshade: $30,640 vs. N/A—N/A difference (N/A) Nightshade Edition AWD-e: 31,770 vs. N/A—N/A difference (N/A) Color options: standard paint (two-coat): $0 cutting-edge silver guardian gray midnight-black metallic reservoir blue premium paint (three-coat): $425 wind-chill pearl supersonic red LE and LE AWD-e options: front and rear parking assist with automatic braking: $35 (typo?) XLE and XLE AWD-e options: digital-key capability (Remote Connect subscription required): $275 12.3" Toyota audio multimedia display: $375 fixed glass roof: $1,000 Limited and Limited AWD-e options: digital rearview mirror: $200 heated rear seats: $350 Limited and Limited AWD-e packages: premium package: $1,085 advanced park panoramic view monitor The price difference from 2022 to 2023 is only about $1,000 for most trims. Therefore, given the inflation, the price increases are miniscule. Toyota has done a very good job of keeping the costs low and prices down. Build your own Toyota | Toyota configurator A stunner is born: all-new 2023 Toyota Prius expected this January