In Japan, the Insight is on sale and demand is soaring for the cheapest hybrid on the market Honda Canada is waiting until Earth Day, April 22, to put its new 2010 Insight on sale, but back in Japan, it's on sale and demand is soaring for the cheapest hybrid on the market. Honda received more than 5,000 orders in less than a week once the Insight began rolling into Japanese showrooms on Feb. 6. The gas-electric Insight starts at ¥1.89-million ($24,500), but is likely to have a base price closer to $21,000 in Canada - not taking into account various provincial sales tax rebates for hybrids that can save you up to $3,000. globeandmail.com: globeauto.com A hybrid for the masses