YOUNTVILLE, CALIF. — Make no mistake, the Prius is the franchise, the brand, a rolling metaphor for everything Toyota is and wants to be. This is why the redesigned, third-generation Toyota Prius, the 2010 version, matters so much. The Prius says everything about Toyota — from the company's cherished claims to great value in its vehicles, to proven reliability and ending with astonishing fuel efficiency and low emissions. Heck, Consumer Reports contends the Prius is the best overall value of any of the 300 models it has tested. Full Article
It is incredibly refreshing when you see a company that not only makes a claim to fame, but lives up to it! Toyota has got to be the first, and if not the first then the first in a very long time, to not only say they are going to build and sell a product, but actually live up to it, market it, sell it at a very resonable price, and state their reputation on it. Why don't more corporations adopt this concept?
