Source: Average New-Car Prices Rise Nearly 4 Percent For January 2018 On Shifting Sales Mix, According To Kelley Blue Book - Feb 1, 2018 IRVINE, Calif., Feb. 1, 2018 The analysts at Kelley Blue Book today reported the estimated average transaction price (ATP) for light vehicles in the United States was $36,270 in January 2018. New-car prices have increased by $1,360(up 3.9 percent) from January 2017, while dropping $486 (down 1.3 percent) from last month. . . . Prius Prime owners are smiling. Bob Wilson
