Source: http://www.autoguide.com/auto-news/2018/03/the-simple-reason-why-bmw-really-likes-tesla.html . . . “At Tesla and BMW i, we share the same attitude that new technology needs to be emotionally desirable otherwise it will never work,” said Wieland Brúch, media relations manager of BMW i and electric mobility. “I think they did a wonderful job in terms of emotionalizing e-mobility because as long as e-mobility means just getting emissions-free driving from A to B, that’s not sufficient to make it a success.” Prior to Tesla, electric cars were boring and only “the treehuggers” were buying them, Brúch said, but that approach wasn’t going to make EVs mainstream and truly successful. “They are doing a very good job to help e-mobility become more widespread,” he said. “We think Tesla is very helpful in pushing e-mobility and we are welcoming everyone member of the e-mobility team.” . . . Works for me. Bob Wilson
Boring statement, Mr Brúch, 11 million hybrid new tech "appliances" from Toyota Group have flooded your vision.
But how much of Toyota's hybrid success in Europe due to governments and the public turning on diesels after dieselgate? Then hybrids keep hitting that sales plateau in the US.
hmmmm, well Mr Brúch, where's the emotional desirability in a company NOT building out a truly fast nationwide fast charge network ... That said - Tesla needs to have THEIR can kicked down the road for their shortcoming too. I give to you as an example, the $h¦†y fin 'n finish of our passenger rear doors. Gotta Give BMW kudos where deserved - nicely aligned body components. If BMW & Tesla both had e/others plusses with those 2 isses? - whoah. .
