C&D: Mercedes and Renault-Nissan Alliance: What to Expect in the U.S.

cwerdna · Nov 22, 2011

Car and Driver Blog Â» Mercedes and Renault-Nissan Alliance: What to Expect in the U.S.

DaimlerChrysler’s efforts to integrate with Mitsubishi and Hyundai to create a “global number one” in the 1990s resulted in catastrophic damage to Chrysler and Mitsubishi. The chemistry between Daimler and Chrysler never worked out, and Chrysler was finally dumped and left stranded with incredibly uncompetitive products. Financial firm Cerberus Capital Management took over in 2007 and oversaw the Pentastar’s final descent into Chapter 11 bankruptcy. Mitsubishi’s story is similar. In 2004, in the midst of its own financial woes, Daimler cut off support and by 2005 had sold all of its shares in the Japanese company. Once the German consultants left, Mitsubishi teetered on the edge of bankruptcy and hasn’t fully recovered since. Only Hyundai emerged unscathed; a four-year cooperation with Daimler ended in 2004, and Hyundai executives told this writer they were “happy and relieved” to have survived the partnership without lasting damage. In fact, the Korean firm is now growing strongly....
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This came as a bit of a surprise to me.

C&D: Mercedes and Renault-Nissan Alliance: What to Expect in the U.S.

cwerdna Senior Member

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C&D: Mercedes and Renault-Nissan Alliance: What to Expect in the U.S.

cwerdna Senior Member