"Tiny cars continue to be big hits even though sky-high gas prices have eased." "The auto industry's philosophy long has been, "Small cars mean small profits." Finally, though, car companies have figured out how to develop them to sell, with relatively minor changes, in markets around the world. Otherwise the growing but still modest U.S. sales wouldn't be sufficient to repay the automakers' investments in the vehicles." The Appeal: They're cheap They're cheap They have wide appeal "The market isn't just college students anymore. The median age of Yaris buyers is 40." They attract attention http://www.usatoday.com/money/autos/2006-1...cars-usat_x.htm
I like small cars for what they are but I don't like the smallish interiors. That's why the Prius fits so well (compact outside, midsize inside). However, the new Yaris, Versa, and Fit are gonna challenge that conception of small outside = small inside. I just wish the Yaris has 6 standard airbags cause the other two competitors do (heck, the Hyundais and Kias have them standard too).
