His name apparently has a come up a bunch here on PC, but I had not heard of him and his views until I saw his interview on Charlie Rose on TV. The great thing is now Charlie Rose eps can be watched for free online (they used to be 99 cents IIRC). You can watch it at: http://video.google.com/videoplay?docid=4569577556800822039 The portion w/Lovins is about 40 mins long.
Thanks for the link. You can barely read anything dealing with environmental issues and sustainable techniques for economics without hearing about Amory and Hunter Lovins.