Considering a new 2012 Prius v 2

I would think you should get a much better price for a 2012 v model 2 than $26k. That's about what I paid for my 12 model 3 when they first came out in Dec 2011. Another factor is the 2014 models will be out in a month or two, which will drive the 12 price down further even though they are virtually the same. As long as it is really new and not a 10k mile demo, these cars are not really first year models in the traditional sense since most mechanicals are the same as the standard Prius generation that started in 09. I would want something closer to $23k (after any dealer add-in) but demand may allow a better price. KBB shows it at $24.9.

 

CarMax.com (they have new Toyotas for example in Laurel MD) has 2013 v Two for $25098

 

The car in Md may be slightly different than the car in TX because the TX car may have add-ons from the Southwest Distributor. Bought one Toyota in Md from CarMax (great price, very easy transaction (I was out of state), took train up to pick it up and I was out the door 20 minutes later with no surprises or upselling). Also bought a v3 from a local NC Toyota dealer who is under the Southeast Toyota Distributor umbrella. There was a list of about 6 different items on the NC one that a MD one didn't have...few of which I valued and none would I value at their prices. I negotiated to reduce their impact.