Interesting: Ford nearly overtakes Toyota in Consumer Reports Brand Perception Survey — Autoblog Consumer Reports: Expert product reviews and product Ratings from our test labs
Ford leads in the factors that matter most to car shoppers- Yahoo! Autos Article Page has a table that shows the best and worst. I'm surprised that Chevy would even make it in the top 10 , let alone top 5. The Isuzu score is kind of funny. I wonder why they ask. They apparently pulled out of the US light vehicle market in 2009.
Well, they have been getting favorable reviews for their redesigns over the last couple of years, and it likely includes Chevy trucks. More importantly, it's a survey of consumer perception. Most, if not all, Mercury cars use a Ford platform, and Mercury was in the 10 worse. Years of being seen as rebadged Fords likely has consumers rating them as over valued. Why pay more for a Ford?
