Thanks to Tivocommunity and Video: Kia Soul hamsters return to kick it old school — Autoblog. Great ad! I think people here can figure out who they're taking potshots at...
Loved the ad! I did a review of the Kia Soul earlier this year, and my sentiments are pretty much in line with the theme of the ad... STAR BURST Not too long ago, a consumer on a tight budget had two choices when it came to inexpensive cars: A plain vanilla subcompact, or going used. Recently, a third choice has arisen: The box car. Most of the Asian-based car companies offer them, and they provide a level of character not found in the subcompacts. Kia goes one better, and introduces a box car bursting with flavor in the form of the 2010 Soul. The Kia Soul is like a bag of honey mustard pretzels next to a rack of regular potato chips. It’s like throwing a Starburst in your mouth, or opting for garlic over plain nan. Kia thinks there’s a market for an inexpensive car that is the antithesis of boredom, and I’m inclined to think they are on to something... More at STAR BURST | LA Car