March 24, 2005 GM’s Lutz: Toyota Scored a Major Coup with Hybrids During a session at the Morgan Stanley Global Automotive Conference in New York, Bob Lutz, GM Vice Chairman, Product Development, and Chairman, GM North America, gave his take on the importance of a number of technologies in the auto industry. Hybrids, he noted, are of growing importance: Whether the market becomes giant for them or whether it flattens out to, say 300,000 units per year— which in the context of the entire American market is a pittance—BUT it has become Full Article here, no subscription
Hey Bob, you can do it. Not having a business case for the Corvette never stopped GM. Can you say Mustang? Minivan? Product quality (Acura, Lexus)? 6 Sigma? Supplier integration? So the business case for SUVs with $6,000 worth of incentives that get 13MPG is what again? Come on Bob, you can do it! Think diesel hybrid Tahoe that gets 30MPG; aerodynamic, quiet, functional, adaptable and in demand. Sounds good doesn't it?
It seems absolutely amazing that GM would cut production of the middle market to INCREASE production of the Mountain of Metal genre. Get a grip guys, those Behemoths are going down the terlet!
