Car companies are betting if they offer you the right carrot — discounted car insurance, a coupon at the gas pump-you'll share your data without blinking, just as you do when you post on Facebook or type a query into a Google search. "The benefit there is hopefully an improved relationship, so we know you better, we understand you better and we're able to deliver better services to you," Don Butler, Ford's executive director for connected vehicles and services, said in an interview in Las Vegas. Ky Tang, director of business development at Telenav, says his research shows "strong receptivity" among low-end and middle-tier vehicle owners to look at ads in exchange for free services in the car. "This is a business model that has been proven many times over on web and mobile," he said. The pop-up car ads could generate an average of $30 annually per vehicle, to be split between Telenav and the automaker. He declined to say whether anyone has signed up for the software, which was just unveiled at CES, but added Telenav is in "deep discussions" with several manufacturers. Because of the long production cycles of the industry, it'll be about three years before the ads will show up in new models. No, thanks. I'll pass. Pop-up ads in your car? It could be the next big thing - Chicago Tribune Posted via the PriusChat mobile app.
