In fact, the all-new Civic that was launched in Thailand last month was more than 90% local Asean content, said Motohide Sudo, executive vice-president of Asian Honda Motor Co. An auspicious first name, I'd say. Wonder if the midwife held him heavenward, fresh from the womb, and declared, "Motohide, you shall build CARS!". Edit: er, yes, I know it wouldn't have been pronounced like that.