This sounds Toyota ad at Toyota.com sounds very interesting. (I'm not promoting Toyota advertising), Their contest asks the question, "How would you use our technology to make a better world?" According to the ad, five winners may have their ideas brought to life and get their pick of a new Prius, Highlander Hybrid or Venza. The example given is, "What if we used a Prius solar panel to venitilate temporary medical tents after natural disasters?" Happy Motoring, Tom