HyCam Commercial Available on Toyota.com

TonyPSchaefer · Feb 3, 2006

Just got an email from Toyota saying that I can watch the new Camry commercial before "Sunday's Big Game".

Check it out:

If you cannot view this e-mail, visit
http://www.toyota.com/vehicles/minisite/superbowl/index.html

What does the future of Hybrid look like?
Toyota is offering you a peek at the all-new 2007 Camry Hybrid commercial, which will air in the first quarter of The Big Game in Detroit this Sunday.
This unique spot features a hybrid approach with English and Spanish to demonstrate the Camry Hybrid's use of gas and electricity. It also carries a cross-cultural message: that parents act to improve their children's future.
Introducing the unbelievable new Camry Hybrid.

CLICK HERE

Click to expand...

IsrAmeriPrius · Feb 3, 2006

I think that the ad is patronizing to Americans of Hispanic descent.

Tideland Prius · Feb 3, 2006

http://priuschat.com/Toyota-Launches-New-C...-Ad-t15080.html

TonyPSchaefer · Feb 3, 2006

I'll save you the trouble of clicking around and quote from the article discussing the commercial:

"The Camry Hybrid ad represents people moving forward in their lives and creating a positive future for themselves and their families," says Jim Farley, Toyota Motor Sales vice president of marketing. "Weâ€™re using a unique fusion of language and culture to introduce our new Camry Hybrid."

This is the first time Toyota has developed a bicultural, bilingual ad. With Spanish and English dialogue, the hybrid ad builds awareness with story-telling and heart-felt sentiment that will resonate across cultures.

The ad targets all Super Bowl viewers, with a special nod to Hispanic viewers, who represent a vital Toyota demographic. Since May 2004, Toyota has ranked number one in the Hispanic market. The Camry is the third best-selling car in the Hispanic market. Toyotaâ€™s leadership in this market is the result of consistent advertising efforts over the last 15 years.

Of all Super Bowl viewers, seven percent are Hispanic. Twenty-five percent of all Hispanics eighteen and over watch the Super Bowl. Sixty-two percent of those viewers are men and fifty percent are under 35, representing Toyotaâ€™s key target audiences. According to Nielsen, the No. 2 prime-time show Hispanics watch is "Monday Night Football."

As one of the first automotive manufacturers to advertise in Spanish, Toyotaâ€™s "Moving Forward" theme acknowledges life-stages and goals of the general American market; the customerâ€™s past and future direction. The direction of "Moving Forward" is also relevant to Hispanics because it speaks to their goals and stages for their children as they pursue the American dream, while retaining their unique Hispanic heritage. By combining both English and Spanish, the ad concept leverages the hybrid nature of blending languages and culture while preserving a unique identity. On a general level, all viewers can appreciate the universal truth that all parents wish to make decisions that will lead to a better life for their children.

In addition to advertising in the General and Hispanic markets, advertising specific to the African American and Asian markets is also being developed.
Click to expand...

HyCam Commercial Available on Toyota.com

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HyCam Commercial Available on Toyota.com

TonyPSchaefer Your Friendly Moderator Staff Member

IsrAmeriPrius Progressive Member

Tideland Prius Moderator of the North Staff Member

TonyPSchaefer Your Friendly Moderator Staff Member

TonyPSchaefer Your Friendly Moderator
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Tideland Prius Moderator of the North
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TonyPSchaefer Your Friendly Moderator
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