I often stop by my local Toyota dealer (Ira Toyota on 114 in Danvers, MA) just to see what kind of inventory they have on the lot (new and used). I can't speak for any deals they may offer on the 2010 Prius but here's what they had on their lot: Black Package III for $24,574 ($23k before add ons) Light Gray cloth interior Bumper Applique Illuminated Door Sill Wheel Locks Carpet Floor & Cargo Mats Cargo Organizer & Net First Aid Kit Blue Package III for $24,086 ($23k before add ons) Tan cloth interior Bumper Applique Wheel Locks Carpet Floor & Cargo Mats I spoke to one of the salesman but he knew I wasn't there to make a purchase so he didn't indicate what kind of flexibility they had with pricing. I did mention this website and he wrote it down so hopefully he visits and gets the hint that he/the dealership has an opportunity to play nice if they want to increase sales.