The Toyota Japan website has 2 commercials (CM) and a "making of..." video for the Prius PHEV (PiP) featuring R2D2 and C3-PO. And J1772. The tagline "エコカーに新しいエピソード" is "A new eco-car episode". (I'll attempt a full translation later.) http://toyota.jp/priusphv/001_p_002/point/movie/index.html#tvcm
a zillion times better than anything they've ever played in the u.s., i wonder why they think we want hum, hum, hum commercials?
Japanese TV CM tend to be very well produced and sometimes quite silly. Watch anything that Brad Pitt has done for Roots Coffee or Nic Cage for Sankyo Pachinko Parlours. (Tommy Lee Jones plays the part of a deadpan "alien" for Suntory Boss Coffee, in a lovely inversion of the over-paid, over-pampered "Japander".) Car CM tend to be very informative if there is something new to say. Certain words like "eco" and "hybrid" are prominent and are backed up by website explanations and alignment to Government policies such as cost of registration such as "エコカー減税100%" for "100% Eco car tax reduction". Or you could watch some silly ones. Japander.com
maybe that's why thier commercials are so poor here. confusion between japanese thought and american ad agencies? how are they down under?
