Prius. The very mention of that name must send waves of envy though the halls of every car company in the world. Prius means hybrid in the way Kleenex equals tissue. On top of gold plated brand recognition, owners l-o-v-e the epic gas mileage and planet saving image. Their passion can sometimes be a bit … oh, never mind, I don’t need the flame mail clogging up my inbox. With its ability to turn tree huggers into car cuddlers, Prius is at once an enviable tech accomplishment and the Mt. Everest of marketing. Full Article Seems like the male anchor isn't impressed.