It's interesting to see the local Toyota dealer advertising again, and more interesting to see the incentives its offering for each vehicle. Camry = $1,500 Cash Back or 0% APR Corolla = $1,000 Cash Back or 0% APR Prius = $750 Cash Back or 2.9% APR There were no incentives for our 2010 Prius purchase last summer, so it seems as though Toyota has acknowledged a dip in the Prius sales. However, I believe the smaller incentives for the higher-priced Prius show that the Prius is still in high demand, in spite of the brake software recall; and Toyota knows it still has a "winner" in the Prius.
