I just bought my first Prius, a blue package 4, traded an 09 RAV. The gas mileage is insane! I love the drive, love the leather, love the electronics, it's so quiet, amazing. I must say the navigation/map system is taking some practice. Big learning curve coming off a garmin nuvi. The voice commands are not intuitive, at least to me. Otherwise all other bells and whistles work great. All controls make sense, all controls are human factored engineered, well thought out, easy to operate, easy to learn while maintaining focus on the road. Smooth ride, comfortable seat, great sound system. $28400, w/o tax and tags, but included : cargo mat, OEM all weather floor mats,OEM carpeted Prius mats, OEM mud flaps, heated seats, Toyota care package, Florida tinted windows, pin stripe, wheel locks, appearance package, free 3 months of Sirius satellite radio, Toyota Guard plus, 3 years of free warrantee service and 1.9% financing. I think it was a pretty good deal, considering they gave 20k for the RAV.