New Prius will retain its established three-grade range structure in the UK, but with significant improvements in equipment specifications at every level. At the same time, prices have been pegged at the same level as current Prius for T3 and T Spirit versions. This represents exceptional customer value, given the significant increase in Hybrid Synergy Drive performance and higher equipment specifications including the standard provision on T3 grade of a head-up display, the new Touch Tracer switches, Smart Entry & Start (driver's door), driver's knee airbag heated electrically adjustable door mirrors and front fog lamps. New Prius and the UK market