It has become almost passé to criticize Toyota products for being rather soulless, yet utterly effective, to drive. Prius, especially in the ubiquity that it has earned in its last generation, has toiled famously under the “appliance†descriptor—serving up masses of consumers with a high-mileage, low-effort driving experience. And while enthusiast-minded detractors everywhere may take issue with the very notion, the good people at Toyota Motor Corporation are well aware of their cars’ snoozing reputation and are far more willing than one might expect to create a different identity for their brand. Driven: 2010 Toyota Prius | NextAutos.com and Winding Road
