I do not know if you people notice. In the latest Prius TV commercial, as the Prius is breathing out "life" to its surrounding, the people in the background are singing, "Dumb, dumb... Dumb, dumb... Dumb, dumb... Dumb, dumb..." That song is just totally hilariously DUMB! LOL! I mean, of all words, why the hell was the word "DUMB" chosen? Is Toyota trying to "kill" its own beloved product or what? Don't believe me? Go and watch here youtube.com/watch?v=Tq4nrmnqY9o
Love or hate it. It gets people talking and perhaps taking the time to learn more about the new Prius. Remember how controversial the GoDaddy Super Bowl commercials were / are. I have yet to mention GoDaddy to someone who does not at least recognize the brand name.
When it comes to marketing automobiles, the terms "smart" and "dumb" are meaningless. The only thing that matters is emotional appeal. More than anything else, that sells cars.... Keith