It looks like Nissan is about to blast the public with over 200 Million media impressions by the end of 2010, with a good percentage of those impressions being devoted to the Nissan LEAF. The screenshot above was sent to me by Nissan and is a sneak peek into a TV spot called "Polar Bear" that will debut on September 9th. The ad will be a highlight of the “Innovation for All” campaign as it previews the Nissan LEAF – the world’s first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help – the owner of an all-electric Nissan LEAF. Press release from Nissan: NISSAN LAUNCHES ‘INNOVATION FOR ALL’ BRAND CAMPAIGN TO BUILD ON U.S. MARKET GROWTH - New campaign to feature full line of Nissan vehicles, innovations that drive them - Nissan North America, Inc. (NNA) today announced a significant new marketing initiative to showcase the strength of Nissan’s innovative product portfolio and build on 10 straight months of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the theme “Innovation for All,” will launch on Aug. 28 and permeate a variety of medium and targets over the next several months. “Innovation for All” will begin with a series of five television spots that capture Nissan’s history, track record and process of innovation. The campaign features the full line of Nissan products – from the 100-percent electric Nissan LEAF and Altima mid-size sedan to the Z sports car, Titan full-size pickup truck and cube ® activity vehicle. The versatile campaign also will appear in print and online with a consistent look and feel. “Innovation has been the heart and soul of the Nissan brand for nearly 100 years,” said Jon Brancheau, vice president, Marketing, NNA. “‘Innovation for All’ isn’t simply a new marketing idea. It’s the very foundation of Nissan worldwide. This campaign captures Nissan’s spirit and continued drive towards innovation – not just for the elite, but for everyone.” The campaign, developed by longtime partners TBWA\Chiat\Day Los Angeles, depicts Nissan’s innovation through a series of stories that are in turn whimsical, heartwarming, technology-minded, spirited and poignant. “We’re sharing Nissan stories that are as exciting, intelligent and innovative as the brand itself,” said Rob Schwartz, chief creative officer, TBWA\Chiat\Day Los Angeles. The first of the “Innovation” ads will debut Aug. 28 during the ESPN College Football Preview Show: “Innovations” – A celebration of Nissan’s current innovations, including smart phone apps, recycled materials, air purifiers, the Juke – the world’s first Sports Cross – and the 100-percent electric Nissan LEAF. The second set of ad spots, set to air beginning Sept 1, include: “Baby” – A soon-to-be dad transforms his 370Z into a Maxima sports sedan for the arrival of his first child. “Kidzilla” – A little boy’s toy car collection endures a beating, from dog-chewing to water plunges, but the Nissan Altima remains unscathed – just like in the real world. “Dime” – One of the most important safety innovations that Nissan delivers in every new car is its brake override system. This ad shows that a Nissan truly can stop on a dime. Sept. 9 marks the debut of “Polar Bear,” a highlight of the “Innovation for All” campaign as it previews the Nissan LEAF – the world’s first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help – the owner of an all-electric Nissan LEAF. The “Innovation for All” campaign represents a significant marketing initiative for Nissan, aiming to deliver over 200,000,000 media impressions before the end of 2010. In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com andwww.InfinitiUSA.com.
excellent! i hope they have the cars to back up the hype, i would love to be able to go to my local dealer and buy one.:rockon:
They say the tomorrow (Aug 27) is the big day. Early bird folks located in the right geographic areas will be getting their email notice from Nissan ... presumabley granting permission for you to clunk down the "real" money, above & beyond the $99. All this becomes important, because some tax credits will be phased out at the end of 2010, and in order the get the lowest price, after credits, one necessarily has to have purchased their EV by the end of the year.
Is that with him cycling behind various dirty cars and then the LEAF? They played that quite a bit on Versus during the Tour de France.
Nice! They've been showing the Armstrong commercial for a few weeks now, by this point I want the Leaf to slam on the brakes and send Lance flying! Just kidding!
Here's something funny about the Leaf, when compared to the Volt: First, consider the Leaf: several dealerships are advertising $500 below MSRP - while some are discounting even deeper. Next, consider the Volt: "GreenBriefs: Chevy Dealers Intending to Mark Up Volts, Honda Expands Line of Solar-Generator Products, Nissan to Help Develop 'CO2-Free Island'" Green Car Advisor So it's not bad enough the taxpayers have to own GM, we get gouged by them if we take a chance with their quality. PLUS the LEAF and it's batteries, are made in the U.S. to boot. I wish 100% of ALL our cars & parts could be made here. .
