The one and done story is different for Toyota and other hybrid owners. It seems that 42% of Toyota hybrid owners plan to purchase some brand of hybrid the next time they buy a new car. This drops to 25% for all non-Toyota hybrid owners and to 20% for owners of Honda hybrids. It seems that either the owners of Toyota hybrids are different or their hybrid ownership experience is different from other hybrid cars. One and Done: Study says most hybrid drivers don't buy another
Uh... we've already got a thread on this dubious Polk "study" at http://priuschat.com/forums/prius-h...icle-owners-choose-purchase-hybrid-again.html.