Behind Toyota's hybrid revolution Automaker's successful gamble with Prius fuels its image as a trendsetter By making huge long-term investments in gas-saving technologies that U.S. automakers pooh-poohed, Toyota has proved that corporate environmental consciousness can be wildly profitable. By Wall Street's main yardstick -- the company's share price levels -- Toyota is the world's ninth most valuable company, and is now worth more than double the combined value of GM, Ford and DaimlerChrysler. "Toyota is two-faced," said Yurika Ayukawa, director of the climate change program at the World Wildlife Fund of Japan. "It wants to be seen as an eco-company, as environmentally committed, but it's really just business as usual." San Francisco Chronicle, Monday, 24 April 2006 CE http://www.sfgate.com/cgi-bin/article.cgi?...MNG3JIE6DK1.DTL
<div class='quotetop'>QUOTE(skruse @ Apr 24 2006, 01:14 PM) [snapback]244364[/snapback]</div> See my original post on here...."Smoke and Mirrors".
