Awoke this morning to this story of Toyota and the 2010 Prius on NPR. Toyota Takes Aim At U.S. Sales Slump With Prius : NPR Nice coverage! While I hate to even mention the commercials (ahem) - I'm picking up my car this coming weekend and the next flight of commercials has begun here in the Boston market. Every time I hear them - they remind me my new car will be in my driveway soon and I get a great big !