Looks a bit like the Subaru Brat, which as I recall never really met expectations. Of course, if it's based on the Prius it will be really different in terms of MPGs and a whole lot of other things. But I have to say that I doubt the market for a "parcel carrier" quasi-truck these days--I suspect that we are going back to a cars are cars and trucks are trucks world as part of the shift away from big SUVs.