Toyota Prius to Receive Top Honors at 2004 Industrial Design Excellence Awards The Toyota Prius continues to collect accolades as the innovative hybrid-synergy drive sedan will receive a Gold Award at the 2004 Industrial Design Excellence Awards (IDEA) competition, presented by the Industrial Designers Society of America (IDSA) and sponsored by BusinessWeek, in October. The Scion xB, with its aggressive Gen Y styling, will also be honored with a Bronze Award. Read the article here.
Nice. This must be a record for accolades to any four-wheeled motor vehicle. Add another week to the wait lists. Here are the rest of the 2004 IDEA winners.
