I thought this was entertaining: Tesla and The Chasm - a day with a group of Model S owners "Throughout the day I didn’t meet one person who’d been driving a green car or showed any blatant support for polar bears, the ozone or Al Gore." "While many of the owners I met were what you might consider typical early adopters (show-offs, tech geeks, engineers, etc.), many seemed just as attracted to the visual appeal of the Model S as they did its technology."