Badges on vehicles have been around nearly as long as cars itself: V8 V6 Hybrid EV Clean Diesel 4 Wheel Drive E85 etc, etc. So when I see "Pure Drive" on a Nissan, it nauseated me. Hey! I'm a plain, conventional gas engine, and I'm special! Sorry, I don't think so - please get rid of the badge unless you really have something to say. Nissan Makes A Gas-Powered Car Sound Clean - Forbes
personally... I hate the "performance" badges SE LE SEL LTD SS GT GTU GTO Type R... being the lamest by far... V (Cadillac) now 30 years ago they meant something...more than just a trim level...
