2004 Toyota Environmental Report Shows 'Continuous Improvement' Toyota's newly published 2004 North American Environmental Report, available today, describes the company's continued improvements in its environmental performance in the 2004 Fiscal Year. Building on the success of the second-generation gasoline-electric Prius, Toyota made progress managing environmental issues across the life cycle of automobile design, production, sales, distribution and recycling. "Our customers tell us that they are interested in our environmental investments and innovative technologies, provided we meet their price and performance requirements as well," said Hideaki "Harry" Otaka, president of Toyota Motor North America. "That's why we're investing in vehicles that increase efficiency and fuel economy, while lowering emissions," he added. "Ultimately, our goal is to ensure that automobiles continue to power prosperity." Read entire story by clicking this link. You can read the entire 2004 Toyota Environmental Report here.
