Toyota could have sign over left field bleachers at Wrigley if deal with Chicago Cubs is approved - ESPN Chicago
red sox started doing it a while back. i hated it but you get used to it after a while and hopefully, it helps pay for better players.
If a pitched ball is given considerable Sudden Unintended Acceleration -- from the pitcher and fielding teams point of view any way -- and the ball hits the Toyota sign on the fly, will it be called a "runaway home run?"
[ame="http://en.wikipedia.org/wiki/Wrigley_Rooftops"]Left Field Rooftops[/ame] is not very happy about this new proposal.
I certainly hope it doesn't work like that. The way that looks is an abomination to the sanctity of Wrigley Field. There are many other ways to drive sponsorship that are much more subtle.