Toyota sold 8 million hybrids, hybrids represent 13-14% of Toyota USA annual sales. Toyota Motor Corp. (@ToyotaMotorCorp) | Twitter
I fear that with wti under $41/bbl that US sales of hybrids won't improve much even with the gen IV prius coming soon. Still I'm hopeful long term. With 8 million sold, lithium battery prices dropping like a rock,toyota's sic technology promising to lower cost of electronics, I'm sure toyota can cut prices for hybrid parts in the medium term, and be ready for fast growth when oil prices rise again as they always do. Japanese hybrid sales are already locked in, so plenty of money for hybrid improvements for Toyota, and money to develop that hybrid pick up and minivan..