Featured Toyota to embrace online car shopping!

Sergiospl · Aug 17, 2015

Include a link to the article with something in your words about the article please. News forum rules.

An online car-buying program that targets Scion's young customer base is barely off the ground. But executives are already preparing to roll out a similar system "as soon as possible" for the Toyota brand.

Blame the shift on the kids.

"Millennials are starting to express the fact that they'd like to do more shopping online," Fay said. "They'd like to connect that shopping to a buying experience ... that needs to be quicker and more transparent."

The Scion and Toyota initiatives are part of a broader move by automakers, dealers and third parties to simplify car buying through online and mobile tools.

Fay said the Toyota and Scion programs aren't an effort to compete with what the big dealership groups and TrueCar are doing. Rather, he said, they are a response to changing consumer buying habits.

The goal, he said, is to reduce the time a customer spends in the physical dealership to about an hour.

Scion's setup allows a user to go online, pick and spec out a Scion vehicle; search local dealerships for the exact vehicle; get price info, including taxes and fees; calculate monthly payments; get an estimate on a trade-in, and apply for and get approved for credit with a certificate to take to the dealership.

Scion's pilot program has about 60 participating U.S. dealers, with 30 more expected to join by year end.
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Featured Toyota to embrace online car shopping!

Sergiospl Senior Member

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Featured Toyota to embrace online car shopping!

Sergiospl Senior Member