Seems like the latest Toyota commercials featuring Jan have her lightening up. Her dress seems more casual and her banter is more casual than in the past. I cite the "Hash Tag" conversation as example. But I have to admit, I still just don't like those commercials. It seems like Toyota is trying so hard to create a character akin to "Flo" in the Progressive Insurance commercials. That is a friendly character that represents Toyota. ( I admit I don't like the "Flo" commercials either ). But I'm sorry. The commercials still seem so forced, and fake. And it is such an non-creative attempt. Why can't Toyota do something more entertaining or creative than showing a "greeter" at a Toyota dealership? I have said for years and still contend that most of the Toyota customers are portrayed as being idiots in the majority of these commercials, which I actually find insulting. The latest being a customer that is only capable of communicating in internet hash tag abbreviation, the other being a customer blindly connected to his "smart glasses". Watch as he stumbles blindly towards a Camry. Does Toyota really think we are that stupid? These commercials aren't horrible, they do what they do. But as a creative endevour I find them incredibly lacking.
Does Toyota really think we are that stupid? There are lots of stupid people out there so they probably do. If they bothered to sell and advertise the PiP we'd have some Rube asking about "the 'lectricity tank". (Am I right, Chevy?) At least Idiot Dealership Lady's spots are a step up from the Let's Hum and unfolding bodies spots. I'd rather have a good car and crap commercials than good commercials and a crap car. Mercedes can show off their latest & greatest tech gizmos. Toyota can't. FIAT can send Paul Revere out announcing, "The Italians are coming!" Won't work very well if Toyota tried it. I wouldn't want to be Toyota's ad agency. It's tough to market reliability and economy because those are boring and Chevy's Truck Guy is already making the Toyota owner look like a wuss.
