Interesting concept for selling Prii - Offer them for sale at the theater concession stand after Al Gore's An Inconvenient Truth movie. “We’re teaming up with Beaman Toyota to sell Toyota Priuses from our concession stands,†says Dick Westerling, senior vice president for marketing at Regal. “What we have heard is that after seeing An Inconvenient Truth, the viewer is ready to buy, and we have a Beaman salesperson meeting people as they leave the theater. We can do a trade right then, and the customer can drive the new Prius home.†full article: Popcorn, Coke - and a Prius
Wow, that's pretty cool. Have a table set up in the concessions area and a buch of Prii in the parking lot. I do hope the dealership realizes what an opportunity for good PR this is an doesn't go jerking the patrons around with market value add ons or port extras.
