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Strange how it doesn't seem decades ago.
A little more than an hour after getting home from the dealer, I rushed off to an EV event clear on the other side of the Twin Cities. That...
That's a tough one. The definition included the word profitable. We're still seeing up front investments, combined with unclear objectives,...
My journey started in late 1999, when I came across a newspaper article mentioning a new approach to reduced emissions and improved efficiency....
The friend of mine who bought my 2012 Prius PHV also owns a RAV4 Prime. It's about to get very interesting. In the meantime, here's my 4X at the...
Absence of any effort to move the discussion forward is a dead giveaway of intent. Some people enjoy the status quo. For the rest of us, we move...
There is too much history on this already for any rewrite attempt to succeed. So, rather than rehash audience, tell us about the supposed goal....
2016 was back when target customers were families who grew up with Prius, before Uber where sitting 2 couples comfortably satisfied need. Kids...
Click bait.
Looking just like everyone else isn't much of a selling point.
Each of those ended up with new models, so that wouldn't be the case.
This is what mine will look like.[ATTACH][ATTACH]
Being a weak point doesn't make it a con. That only means a limitation of reach. For example, a shorter range makes no difference to someone who...
Understanding why certain decisions were made is how strong & weak points show us the bigger picture. From that, we can see the role Prius Prime...
For whom? Again, know our audience. We have consumers here in the United States that wouldn't touch a "car" in any form... sedan, hatchback,...
Tapatalk automatically generates a signature. When I recently got a new phone, I forgot to disable that when installing the app. As for the...
Generation 5 was always expected to be a fresh start. That's textbook product life-cycle. Having followed Prius since before rollout and earned...
We knew you would not be happy under any circumstance. After 6 years of complaining, it's easy to move the goal posts in any direction. Fact is,...
Looking at the markets models of Crown & bZ were targeting, this shouldn't be much of a surprise. Seeing bZ4X become the replacement for RAV4...
How would you avoid the Osborne Effect ? Making a product that truly shines, but results in a price at the high-end of mainstream, is an approach...
